Marketing and advertising is how companies generally attract an audience. Examples of this include, posters on buses, adshells, social media accounts, merchandise, trailers and more! Budget plays a huge role in creating an effective marketing campaign to attract an audience. For example, companies which are transnational have the ability to make bigger, more interesting campaigns attracting a bigger and wider audience. An example of this type of company would be Walt Disney as if you were to take a trip to your local shopping centre you would find some sort of Disney merchandise, accessories and even the actual Disney store.
Our target audience:
"Unmasked" is a certificate 15. We decided that our target audience would be for men and women from the age of 15 - 24 years old. We found that this was an appropriate audiecne as they have the most leisure time, and consequently we would be able to make more of a profit.
What aspects of our opening would appeal to our target audience?
- The upbeat music, as it is something we would listen to as 16 and 17 year olds.
- Our protagonist is of a similar age to our target audience, hence they would be able to possibly relate to her.
Aspects such as the upbeat music, may not appeal to an older audience, as it is quite a young, upbeat track. The body language and make up of our protagonist may also not appeal to an older audience, this is because our protagonist may come across as quite self obsessed/insecure of her image and so spends a lot of time getting ready. This could be because of the increasing pressure on young people to look a certain way, a subject which an older generation may not have such knowledge about. However the storyline may be appealing to an older audience because, it is about a girl loosing her father and the pyschological effects and journey it takes her on, it is a relatable storyline so our storyline may attract a wider audience.
The audience will be drawn into our film by the eerie, mysterious music which helps to build the tension. The audience will also be drawn in by our blurred shot of the protagonist's father' shands, this is because the blurr is likely to create a sense of curiousity from the audience. Another scene which would draw the audience in is when hand-held camera effect in the woods as it builds suspense.
Conventions included in our thriller opening:
- A protagonist
-Supsenseful music
-Cliffhangers
-Montage of shots
-Diegetic sound
In "Unmasked" the audience are asked to relate to the protagonist as that is the only character, they properly see. They also witness a scene in which the protagonist is extremely distraught, triggering a sense of sympathy and empathy from the audience due to the death of her father, although this is not obviously revealed but rather subtly hinted as we wanted to keep that sense of msytery as it would not be possible to reveal everything in the opening.
We collected our audience feedback from two 18 year old boys, a 17 year old boy and a 19 year old woman as well as our peers, and teachers. In our film opening, our audience found our music most effective in setting a mysterious atmosphere. Our audience also enjoyed the acting as it made them feel emersed in the action and they believed what they were watching, They also found the reference to the dates helpful in understanding what was happening on the screen. They also enjoyed our continuity editing as it created a sense of verisimilitude.
MARKETING CAMPAIGN:
Social Media:
As our target audience is for 15-24 year old men and women. For most of our target audience, social media is a part of everyday life. . From our research we also found that 94% of British teenagers use at least one form of social media, making a social media campaign most successful for our film.
Evaluation activity We would use our various social media pages to post updates and news on our film as well as release dates and reviews. We would also post cast interviews, bloopers as footage allowing our audience to have access to as much content relating to our film as possible. We would also have public profiles, allowing a wider audience to be aware of our film. Below is an example of our twitter page that we especially decided to focus on as we found our target audience use this a lot in comparison to other social media platforms like Facebook.
Our Twitter Page
Posters:
We also designed two posters that are shown below. These can be used on adshells, busses, handed out to the public and also shown and shared on social media. Below we have annotated them as to why they help attract out target audience and the decisions we took in relation to images, colour and text.
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