Question 4- Who would be the audience for your media product ?
From our research we discovered that the best age certificate for our thriller would be a 15.
By making our thriller a 15 it means that only those ages 15 or older can watch the film in a cinema or purchase the film. In Films that are age rated a 15 you are likely to expect like strong violence, strong language, drug taking and sexual nudity/sexual activity.
Although our opening of our film does not include this, it is likely to be revealed later on in the film as the main protagonist is tormented by the murder of her farther.
From our Audience research we were able to find the top 10 thrillers of all time and from further research I gathered, I found that:
3/10 thrillers were a 12a.
2/10 thrillers were a 15
5/10 thrillers were an 18
Top Thriller films of all time:(imdb)
1. The sixth sense
2. The dark knight rises
3. Inception
4. psyco
5. The departed
6. Shutter Island
7. se7en
8. The Usual suspects
9. The silence of the lambs
10. Snatch
Due to the most successful thrillers being a variety of age ratings, 5 of which were rated a 15 and under we decided to make our thriller a 15; especially as 'Shutter Island' (Scorsese, 2010) is a 15 and our opening is similar in the sense that they both have a variety of clips at the beginning foreshadowing what may come up in the film. As well as this research shows that teenagers and young adults tend to have the most leisure money and time to spend which will hopefully increase the profit made.
Our Survey monkey
From Our Survey monkey research we were also able to find that everyone who answered our survey was between the age range of 16-18; also supporting the fact that this age range has the most leisure time to be the consumers of films and they had taken their time to complete the questionnaire. As well as this a 15 age rating would be the most suitable choice as it means that all those who filled out our questionnaire and those older are able to watch our thriller.
If we were to chose a lower age rating we would not gain a larger audience and if we were to change our age rating to an 18 we would have no audience.
Our Survey monkey
From Our Survey monkey research we were also able to find that everyone who answered our survey was between the age range of 16-18; also supporting the fact that this age range has the most leisure time to be the consumers of films and they had taken their time to complete the questionnaire. As well as this a 15 age rating would be the most suitable choice as it means that all those who filled out our questionnaire and those older are able to watch our thriller.
If we were to chose a lower age rating we would not gain a larger audience and if we were to change our age rating to an 18 we would have no audience.
Audience Profiles:
Our Audience profiles allowed us to figure out the interests of possible consumers as well as their clothing and music preferences to see if can incorporate it into our thriller to make it more relevant for our age range. Below I have added our specific target market audience profiles of both male and female teenagers.
Audience feedback:
As a group we also interviewed another possible consumer (Felicity, 20) to gather some feedback about our thriller opening whilst we were still in the post-production process. This allowed us to see where we could improve and make adjustments before finalising our product as well as getting the views of a potential consumer in out target audience ranging from 15-24.
As further research I also interviewed Luke Young, aged 16 who also conforms to our target audience to find out his thoughts on our final thriller opening. This allowed us to get some feedback on our final product and see views our thriller opening in the same light as a professional Hollywood blockbuster.
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